Over the past several years, Canada has played an important role in INNOVA SRL’s global growth. Through strong partnerships, shared success, and increasing demand for high-performance comfort solutions, the brand has steadily built a meaningful presence across the country.
That foundation now marks the beginning of INNOVA’s next phase in the Canadian market. This next chapter focuses on deeper local engagement, long-term investment, and closer collaboration with the professionals shaping buildings and communities.
The market continues to evolve. Expectations for performance, sustainability, and service continue to rise. INNOVA sees an opportunity to take the next step. INNOVA sees this opportunity to expand its presence in Canada while preserving the relationships that made this growth possible.
A More Direct Presence, Designed for the Long Term
As part of this evolution, INNOVA Italy will begin establishing a factory-aligned structure in Canada. This approach will strengthen local technical collaboration, improve responsiveness, and support long-term customer success.
The goal is simple: be closer to the market. By investing directly in local infrastructure and expertise, INNOVA aims to better support customers, consultants, engineers, and partners. This support beyone extends from system installation.
“Our history in Canada has been built on trust and collaboration,” says Gianandrea Masserdotti, General Manager of INNOVA SRL.
As the market matures, we believe the next step is to deepen our presence. This allows us to listen more closely, respond more effectively, and support our partners in a more meaningful way.
Creating Spaces for Collaboration and Learning
To support this expanded presence, INNOVA plans to establish showrooms in Toronto and Vancouver. These spaces will go beyond product displays and serve as hubs for education, collaboration, and hands-on experience with INNOVA systems.
Designers, engineers, contractors, and building owners will be able to engage directly with INNOVA systems. Our hubs will be spaces to explore design possibilities, and have informed, technical conversations about performance, integration, and sustainability.
Partnerships Remain Central
While INNOVA continues to evolve its presence in Canada, it remains fully committed to its existing partners. Canadian distributors and partners will continue to play a critical role in INNOVA’s ecosystem, and this next chapter will strengthen those relationships.
Continuity, transparency, and collaboration remain core values as the brand prepares for the future.
Connecting with the Canadian Industry
INNOVA is poised to expand its engagement with the broader North American HVAC and building-industry community through key trade events.
INNOVA will be exhibiting at BUILDEX on February 11–12 at the Vancouver Convention Centre West (Booth #931). Looking forward to connecting with professionals across Western Canada’s design, construction, and real-estate sectors.
The conversation continues in Toronto at CMPX, March 25–27. At Booth #147. High-performance design and sustainable climate solutions will be the focus. INNOVA will engage with the Canadian HVAC community to advance both.
Looking Ahead
INNOVA’s next chapter in Canada reflects a long-term commitment—one grounded in partnership, technical excellence, and thoughtful growth. INNOVA is investing locally while maintaining its global engineering roots. This approach allows the company to better support the evolving needs of Canadian buildings—and the professionals who design, build, and operate them.
Ready to rethink HVAC for your next project? See INNOVA Systems LIVE in our Vancouver or our Toronto Showrooms. Contact our team to schedule a visit.
